The OG in Baby Bath Category is Making a Return

 

Johnson’s^®, the OG in baby bath category and the trusted household name with more than 125 years of heritage and the World’s No. 1* brand in baby and kids’ care, is bringing back its iconic Johnson’s^® PlayDays Campaign to inspire Malaysian parents to embrace more playtime and less screen time. With customised activities created for both parents and kids, the campaign encourages families to explore, learn, and bond through active play while staying clean and feeling fresh all day.

The campaign highlights the essential role of play in a child’s development, not only as a source of fun but also a way to nurture creativity, social skills, problem-solving abilities, and family connections. With the year-end holidays bringing more messy play, festive eating, and frequent travel, Johnson’s^® helps parents turn everyday routines into playful bonding moments, giving kids the freedom to explore while staying clean, fresh, and protected all day. With products that are gentle on delicate skin, free from harsh chemicals, and tested by healthcare professionals, parents can feel confident that their little ones stay happy and safe.

To meet parents’ expectations for products that keep kids refreshed, protected, and comfortable during play, Johnson’s^® offers a trusted range loved by local families, such as the Johnson’s^® Active Kids Clean & Fresh Bath, Shiny Drops Shampoo and Conditioner. These everyday essentials help protect children from germs and help them feel fresh all day while ensuring uninterrupted playtime. By integrating hygiene into play, Johnson’s^® empowers families to enjoy more quality time together, without compromise.

Play That Matters

Johnson’s^® believes children thrive when they are engaged in active play. Through the PlayDays roadshow, families can immerse themselves in interactive play zones designed to spark imagination and movement.

Roadshow Excitement Across Malaysia

Mark your calendar for the Johnson’s^® PlayDays Roadshows (from 14^th Nov – 7^th Dec 2025), which are rolling into your vicinity! Across major hyper and supermarkets, families will get the chance to:

▪        Step into creative play zones by joining fun activities like:

o   Tossing game to help develop hand-eye coordination and physical control

o   Giant Bricks Castle to trigger creativity and challenge; mitigation skills.

o   Secret Hero Finder to boost visual perception and fun imagination.

▪        Discover how Johnson’s^® keeps kids fresh for more uninterrupted playtime.

▪        Exclusive during roadshow only:

o   Minimum spend of RM30: 1 x Brick Style Lunch Box + 1x Playground entry + 1x Gashapon draw

o   Minimum spend of RM60: 1 x Brick Style Lunch Box + 1x Playground entry + 1x Gashapon draw + Lucky Dip FOC Bricks to DIY Lunch Box

Nationwide Redemption Offer

Families can join the celebration by spending a minimum of RM30 on Johnson’s^® Baby & Kids and/or Listerine Kids products in a single receipt to redeem exclusive campaign premiums. Shoppers will also receive a free lunch box with every RM30 spent, nationwide, subject to terms and conditions.